How do you efficiently and cost-effectively validate early-stage ideas?
Let’s say that you are a brand (product or service) owner or entrepreneur. You have an idea, or set of ideas, that you want to test and validate with real-world data and assess your product-market fit. How do you go about doing this efficiently and cost-effectively?
Radvatar (a portmanteau of “rad” plus “avatar“) helps you, the enterprising seeker, define and conduct customer interviews against personas in a dynamic context.
Startups and enterprises of all types can record customer interviews to develop relevant, timely, and specific data that informs their current working hypothesis.
Progress in science and technology rely on conducting experiments. Radvatar helps startups achieve a certain confidence score (in consultation with the business owner, i.e. greater than 70%) amongst a relevant population.
An outdoors enthusiast with an idea for a rugged and portable shelter solution can use Radvatar to test out a simple series of questions (anonymously, privately and unobtrusively) within a reasonable sample size (i.e. greater than 32 unique interviews, n >= 32).
Having conducted a suite of experiments and validating the entrepreneur’s hypothesis, S/he can then proceed to their next phase of startup development, such as sourcing, manufacturing or hiring.
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